Leads are the life blood of any business. This is more important in a MLM business than most others. If you don’t sponsor other customers for your company you’ll never have a large organization.
So, the problem is how to capture leads without going broke before you can get your business started. That is a question every one coming into a business should answer before they start.
The usual answer in MLM is to harass all your friends and family members when you start. This occasionally works, but what usually happens is you get rejected by your friends and you give up.
You must realize that your friends may not have any desire to: 1. Use your products. 2. Or to build a business. Just because you are excited about hottest new company to come down the pike does not mean your family and friends will see the same opportunity that you do.
Plus, you are starting off on a new adventure. Most people will want to see if you will stick it out and what kind of success you will have. So, give them a break, get your marketing system, that they can duplicate, up and running, and then you can show them what they need to do to be successful.
So, just how do you get started without breaking the bank? Here are two ways.
1. Create your own leads.
Now don’t let that scare you. It is not as tough as it sounds. There are many different programs, courses, etc. out there to show you how to do the techie part and what to do with your leads.
Basically, you will need a capture page and autoresponder. The capture page details your offer…a report showing them how to improve their business. There are plenty of ways to get materials for the report. The autoresponder keeps the names for you and allows you to keep in constant touch with your prospect.
You periodically send them relevant emails that shows them you are the leader they need to help them build their business. Remember, you now know more than the majority of MLM’s out there. Just by reading this article you are already ahead of the game.
Now, you are ready to start marketing. A topic we will discuss in another article.
2. Form a lead co-op.
If creating your own leads sounds a little over the top for you then a lead co-op may be just the ticket.
What’s a lead co-op? A group of 2 or more marketers go together to create there own leads. This spreads the work load, pools each member’s knowledge and spreads the costs.
You are actually doing the same thing as above, but you have help. You need to put up a capture page and autoresponder. Market to the people you want in your company and you are set to go.
You may want to check with other members in your organization, as they may already have a co-op formed that you can join.
Either route you pick can bring you all the leads you need to make you business prosper. The main thing is to take action. So, start today by deciding which is the best prospecting tool for you.
So, the problem is how to capture leads without going broke before you can get your business started. That is a question every one coming into a business should answer before they start.
The usual answer in MLM is to harass all your friends and family members when you start. This occasionally works, but what usually happens is you get rejected by your friends and you give up.
You must realize that your friends may not have any desire to: 1. Use your products. 2. Or to build a business. Just because you are excited about hottest new company to come down the pike does not mean your family and friends will see the same opportunity that you do.
Plus, you are starting off on a new adventure. Most people will want to see if you will stick it out and what kind of success you will have. So, give them a break, get your marketing system, that they can duplicate, up and running, and then you can show them what they need to do to be successful.
So, just how do you get started without breaking the bank? Here are two ways.
1. Create your own leads.
Now don’t let that scare you. It is not as tough as it sounds. There are many different programs, courses, etc. out there to show you how to do the techie part and what to do with your leads.
Basically, you will need a capture page and autoresponder. The capture page details your offer…a report showing them how to improve their business. There are plenty of ways to get materials for the report. The autoresponder keeps the names for you and allows you to keep in constant touch with your prospect.
You periodically send them relevant emails that shows them you are the leader they need to help them build their business. Remember, you now know more than the majority of MLM’s out there. Just by reading this article you are already ahead of the game.
Now, you are ready to start marketing. A topic we will discuss in another article.
2. Form a lead co-op.
If creating your own leads sounds a little over the top for you then a lead co-op may be just the ticket.
What’s a lead co-op? A group of 2 or more marketers go together to create there own leads. This spreads the work load, pools each member’s knowledge and spreads the costs.
You are actually doing the same thing as above, but you have help. You need to put up a capture page and autoresponder. Market to the people you want in your company and you are set to go.
You may want to check with other members in your organization, as they may already have a co-op formed that you can join.
Either route you pick can bring you all the leads you need to make you business prosper. The main thing is to take action. So, start today by deciding which is the best prospecting tool for you.
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